Keyword research is the fundamental task for Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing. You should know the right keywords; otherwise, you won’t generate much traffic. Keywords can be short tailed or long tailed. You can find good short tailed keywords in Google’s tools. Long tailed keywords improve search result and make the search more specific.
It is very hard to find good long tailed keywords. Contents, which use well researched keywords, have better chance of being read by prospective customers. There are many keyword research tools available today to meet the demand of keyword. Among these, the top five keyword research tools are discussed below.
Google Keyword Planner
“Google Keyword Planner is the most common tool used in order to search for a keyword. We find we don’t need any special, paid tools for keyword research as Google’s Keyword Planner works as good or better than the others.” Mary Hunt of phoenixseoconsultants.com says.
Adwords advertisers mostly use this information. As Google gets paid for Adwords advertising, they make sure that the best keywords are provided.
WordStream’s Keyword Tool
WordStream’s Keyword Tool is useful for researching keywords for use in both PPC and SEO. The first 30 searches are free on WordStream. It is a very good tool for finding bunch of related words.
FreshKey Keyword Research Tool
FreshKey is another keyword research tool that is gaining popularity. The unique feature of this tool is that it gives you synonyms and variations of the keywords. It will also give you the ranking of the keyword according to popularity, so you know which keyword to choose.
Soovle Keyword Research Tool
Soovle, another useful tool for keyword research, gets you the most searched keywords. This tool is absolutely free to use.
Ubersuggest Keyword Tool
Ubersuggest, another free keyword research tool, provides an extensive list of variations of the keyword that you type in.
Whichever tool you use to research keywords, make sure you use these keywords effectively on your content. From the vast list these tools give you, use your own knowledge and intuition to choose the right keywords for your website.