There are many search engines out there online, but Google remains one of the top search engines, and having a high ranking on Google is important to the success of your business. But success on Google all depends on whether you are keeping up with Google’s algorithms that often changes. Following the latest Google updates in mind, here are five helpful tips that can help you have a better ranking on the world’s largest search engine in 2017.
What’s Brand New on Google?
Google’s constant changes to algorithms can often leave company owners frustrated and mystified especially when it comes to internet marketing. These changes though can improve the experience of different users everywhere and can increase the quality of web content. Google’s popular SEO trends in 2017 and beyond puts emphasis on the quality of the content on the website, the overall experience, mobile response and keywords, and metadata, that reflects search queries.
1. Go Beyond Content Marketing
Google is looking for excellent content that gives a lot of value to the user and responds to their search queries in 2017 and beyond. Regular content marketing can still help a website’s ranking, but having more in-depth treatment topics will make your rankings hire rather than the typical website content that covers the information superficially.
To increase Google rankings, Coronation Internet Marketing says: “You have to write unique, informative content and web pages, that responds directly to questions or terms and has a call to action that gives users a real benefit.”
2. Aim for Better and Fewer Links
Inbound links play an important role in raising a website’s Google ranking, but Google watches the source and numbers of those links. Google looks for quality instead of quantity and focuses on whether inbound links come from organic and trusted ranking sites. Having links from questionable resources or too many links can hurt rather than help your rankings.
Instead of collecting average links, you should focus on building link relationships with a few sites that have a high ranking within your industry and maintain them.
3. Make Your Website Mobile
Google places mobile searches over desktop searches when indexing websites. Using all aspects of a mobile website for users experiences increases access and also increases ranking and visibility on Google which is a critical part of Internet marketing.
It is important to make sure your website is responsive and optimized for screens that are mobile sized. Google now has a program called Accelerated Mobile Pages, that can help pages load faster on mobile devices.
4. You should try Optimized Visuals for Search
Adding relevant metadata and using keyword enriched content are part of SEO practices when you are making a web page, but it is also important to make visual content visible on search engines. Slideshows and videos take up more space on Google and in result they have more weight in Google’s rankings. SEO in Toronto Twitter tweeted out some great tweets showing how optimized visuals for search worked for them.
To improve visibility on search engines, make sure all of the visual content includes captions, metadata, and keywords. If you post slides or videos, you should include a keyword-rich summary or transcript.
5. Maximize the User’s Experience
Although originality and the quality of a website‘s appearance are important, organization and navigation are now an imperative aspect of Google’s ranking algorithms. Cluttered, slow websites with links that are broken and unwanted popups can drive users away and ruin your credibility, and so do websites that have content that is not relevant to what users are looking for.
To maximize Google rankings, take a look at your sites speed and make sure all links are working correctly. Make navigation simple and easy to use, and change the metadata and titles of your pages to Google’s search queries.
Google is the top used search engine in the universe, and its frequent changes improve the quality of website offerings of all different kinds. With wise SEO strategies, including a user-friendly site and high-level content, companies of all sizes that do internet marketing can rank higher on Google in 2017 and beyond.