• Which is better – SEO or PPC?


    Online marketing is all about increasing traffic in your website. If the traffic is more, the chance of revenue is better. So, marketers are constantly researching on the different tools that can be used to boost traffic on webpage. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are the widely used traffic generating tools today.

    Both have benefits, however, it is often difficult to decide which is better – SEO or PPC?

    SEO provides sustainable results

    SEO is a technique that tries to push a particular webpage to the first page of top search engines like Google. SEO has created a buzz in the industry by generating majority of the website traffic.

    “Getting good results from SEO takes time; it’s not something that you’ll get overnight.” states Leslie Garcia of The Phoenix SEO Company. “But once you can manage to get your website on the first page of search engine results, you will stay there for a long time.”

    PPC, on the other hand, gets quick results. Once you pay for the campaign, your advertisement will be shown on the top of search results and your traffic will increase instantly.

    PPC works well for promotions

    PPC is very useful if you have a new promotional offer for your products or want to tell prospective customers about new products. Unlike SEO, PPC is paid.

    SEO can convert webpage to authority site

    SEO can turn your webpage into an authority site. Traffic gets generated quite easily for authority sites. Having good content is the key to turning your website to an authority website.

    PPC is better for websites will less content

    When your website is not rich in content, PPC is a better option for you. With PPC, you don’t need to constantly update your contents.

    SEO improves overall quality of website

    SEO improves the quality of your website. Amount of traffic, page rank, etc. are important factors that customers consider when they are visiting the website or buying their products. Good SEO increases trustworthiness of the website, making it more reliable

    PPC is better for reaching targeted audience

    For targeted traffic, PPC is a better option. You can specifically choose to reach a specific group of people depending on their demographic information. In case of promotions that are time sensitive, PPC is a better option.

    So, whether to choose SEO and PPC depends on the type of your website and the kind of result you want. Depending on your requirement, you choose the one that is suitable for you. But research says that for best results you should use both SEO and PPC for your website.


  • Why should PPC be part of your digital marketing strategy?


    Everyone is competing online to get their webpage to be ranked at the top of search engine results. In this fierce competition of getting the share of the pie, relying only on search engine optimization is not a wise decision. Pay-per-click (PPC) can be very useful for boosting your page rank if used along with search engine optimization.

    PPC guarantees return

    Big brands are now going after PPC for a number of reasons. The major reason is you pay for what you get, that is, you only pay when a user clicks on the advertisement. This is an investment that guarantees return. So, PPC is actually a safe investment than the traditional advertising methods.

    PPC makes good use of your budget

    With PPC, your marketing budget is controllable. You can set a budget depending on what you need. If you want, you can fix a maximum number of clicks that you will be accepting daily. This way you know how much you are going to spend every day. This limit is not fixed also; you can change it any time according to your varying needs.

    Targeted marketing possible with PPC

    PPC has targeted marketing option which allows you to deliver a specific advertisement when user is at a specific location during a specific period of the day.

    With so much competition around, search engine optimization alone cannot handle the pressure. Search engine optimization and PPC together can help you achieve your desired result. However, PPC is not an easy task. You need to be aware of the rules, types of advertising platforms, etc. before using PPC for your website. You should seek the advice of experts who understand PPC well, instead of experimenting all by yourself. However, you must always remember that PPC alone cannot yield any result; it must be used with other online marketing tools.