Online marketing is all about increasing traffic in your website. If the traffic is more, the chance of revenue is better. So, marketers are constantly researching on the different tools that can be used to boost traffic on webpage. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are the widely used traffic generating tools today.
Both have benefits, however, it is often difficult to decide which is better – SEO or PPC?
SEO provides sustainable results
SEO is a technique that tries to push a particular webpage to the first page of top search engines like Google. SEO has created a buzz in the industry by generating majority of the website traffic.
Getting good results from SEO takes time; it’s not something that you’ll get overnight. But once you can manage to get your website on the first page of search engine results, you will stay there for a long time. PPC, on the other hand, gets quick results. Once you pay for the campaign, your advertisement will be shown on the top of search results and your traffic will increase instantly.
PPC works well for promotions
PPC is very useful if you have a new promotional offer for your products or want to tell prospective customers about new products. Unlike SEO, PPC is paid.
SEO can convert webpage to authority site
SEO can turn your webpage into an authority site. Traffic gets generated quite easily for authority sites. Having good content is the key to turning your website to an authority website.
PPC is better for websites will less content
When your website is not rich in content, PPC is a better option for you. With PPC, you don’t need to constantly update your contents.
SEO improves overall quality of website
SEO improves the quality of your website. Amount of traffic, page rank, etc. are important factors that customers consider when they are visiting the website or buying their products. Good SEO increases trustworthiness of the website, making it more reliable
PPC is better for reaching targeted audience
For targeted traffic, PPC is a better option. You can specifically choose to reach a specific group of people depending on their demographic information. In case of promotions that are time sensitive, PPC is a better option.
So, whether to choose SEO and PPC depends on the type of your website and the kind of result you want. Depending on your requirement, you choose the one that is suitable for you. But research says that for best results you should use both SEO and PPC for your website.